Why Now Is the Moment for Commercial Real Estate Disruption - and Why Offerd Is Built to Lead It

The Shock That Should Wake Up Commercial Real Estate

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When Compass announced its $1.6 billion all-stock acquisition of Anywhere Real Estate,

most headlines called it a residential play. In truth, it’s the clearest signal yet of what’s coming to

commercial brokerage.

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Residential brokerage already went through its revolution: cloud-based platforms, agent

ownership, and tech-driven operations turned an old-school business into a scalable, data-driven

one. The top 10 residential firms now control over 70% of the market, while commercial

remains 30 years behind.

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That gap between the old and the new—between manual and modern—is where the next wave of

opportunity lies.

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Why 2025 Is the Perfect Time to Disrupt CRE

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The Industry Is Fragmented and Aging

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Roughly 70% of commercial real estate commissions still belong to independents—small

firms led by principals approaching retirement and brokers frustrated by limited tools. Deal

volumes have declined, and the appetite for exits is growing. Consolidation isn’t optional—it’s

inevitable.

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The Tech Is Finally Ready

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After decades of under-investment, the data and AI layers are now mature enough to unify CRE

operations. AI can analyze comps, write BOVs and LOIs, generate marketing, and match buyers

to assets in real time.

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What once took a week in Excel can now happen instantly inside a connected system.

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Brokers Want Ownership, Not Just Commission

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Residential agents have long enjoyed revenue share, stock plans, and passive income. In CRE,

brokers still split 50/50 with no upside. The next generation of producers wants more: equity,

autonomy, and scalable tech.

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Investors Demand Speed, Transparency, and Data

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Institutional and private clients alike expect fast analysis, verified data, and seamless execution.

Legacy brokers simply can’t deliver that experience without automation and analytics.

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Offerd: The Platform Purpose-Built for the Next Era

Offerd isn’t talking about disruption—it’s building it.

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Offerd OS: The First End-to-End Operating System for CRE Brokers

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Offerd OS unifies every core brokerage function:

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- Nationwide CRM enriched with ownership, demographic, and property data

- AI Agent Assistant that drafts proposals, valuations, and outreach automatically

- Centralized underwriting & marketing with 48-hour turnaround

- Private client marketplace connecting sellers and investors

- Analytics dashboards that track deals, portfolios, and market movement

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With Offerd OS, one broker can accomplish what once required an entire back office—faster,

smarter, and with better client outcomes.

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A Broker-First Model That Redefines Economics

At Offerd, brokers keep 70%–80% of their commissions—industry-leading splits that reward

production.

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- Revenue Sharing: Earn up to $17,500 annually for each sponsored broker.

- Stock Options: Signing, recruitment, and production awards that turn brokers into true

stakeholders.

- Recurring Tech Revenue: A $500 monthly platform subscription supports sustainable,

scalable profitability.

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These innovations align every participant’s success—from new advisors to seasoned

producers—with Offerd’s long-term growth.

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The Consolidation Strategy Behind the Platform

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Offerd is executing a disciplined roll-up strategy across small and mid-sized brokerages.

We acquire or onboard firms at 3–4× cash flow, integrate them onto Offerd OS, and create value

the public markets recognize at 15–20× EBITDA.

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That’s the same arbitrage that turned residential innovators like eXp, Real, and Compass into

billion-dollar players—only now applied to the much larger, more fragmented commercial

sector.

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Led by Proven Industry Builders

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- Travis Farese, CEO: Serial founder, 18× exit, multifamily owner-operator, tech

visionary.

- Greg Cooper, President: Former #1 Keller Williams Team Leader, $2 B+ closed

transactions, 1,000s of agents managed.

- Joe Pucillio, COO: Operational veteran from Zip Realty and Amherst, scaled to billions

in AUM.

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This leadership team has built, scaled, and exited at every level—from boutique brokerage to

national platforms.

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Why the Window Is Open—Right Now

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Compass made its move while residential volumes were down, buying scale and tech at a

discount. CRE is in that same position today. Independent brokerages want liquidity; top

producers want technology.

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Offerd is giving them both.

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In a soft cycle, quality talent moves toward leadership and innovation. That’s exactly what’s

happening at Offerd—a migration of top brokers seeking ownership, alignment, and

advantage.

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The Future Belongs to Those Who Build It

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The traditional CRE brokerage model—high overhead, low tech, zero alignment—is collapsing

under its own weight.

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The winners will integrate technology, scale, and shared ownership into platforms that

empower brokers rather than constrain them.

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That’s Offerd’s mission.
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We’re not waiting for disruption to happen.

We are the disruption.

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- Explore Offerd OS

-Join Offerd as a Broker

- Contact Offerd Capital Markets

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About the Author
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Greg Cooper, J.D.

President, Offerd

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With more than two decades of brokerage leadership—including $2 B+ in closed transactions

and experience managing thousands of agents—Greg Cooper is leading Offerd’s mission to

modernize commercial real estate through technology, scale, and smarter economics.

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Follow Greg on LinkedIn for insights on CRE innovation and brokerage leadership.

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